The Strategic Transformation of Automobile Industry in China

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Endogenous Transformation in the Automobile Industry

Designing the Model of Strategic Planning Systems in Automobile Industry with Using System Dynamics Approach

Strategic planning increases the probability of reaching goals with the optimal use of organization resources by determine the organization strategic goals, identify and select the suitable strategies to achieve selected goals and develop the organization strategic capability.  In this study not only identify the various models in strategic planning systems, but also presented the features of a...

Countermeasures on Reconstruction and Integration of Automobile Industry in China

It is coming to the twelfth periodical five-year plan in China. When taking national and international situation into consideration, China will be still in the strategic period full of opportunities, in which industrial reconstruction is her main task. Automobile industry is basic, mainstay and strategic .in nature. It has a large added value, a long industrial chain and is high technologies lo...

political economy of china in central asia

this research is about the political economy of china in central asia. in this research the political & economic interactions affected on chinas political economy in central asia are examined. chinas goal of presence in central asia including political-security, economic and energy goals is described in one part. in another part, the trade relations between china and central asian countries ar...